Data Protection Notice for BLU Fleet Management Limited 

Use of Information 

How We Use Your Information

In this Notice, we explain how we collect information about you, how we use it and how you can interact with us about it. 

Who are we? 

When we talk about “BLU Fleet Management Limited” or ”BLU Fleet” or “us” or “we” on our Data Protection Notice and this website, we are talking about BLU Fleet Management Limited.

When we talk about our “websites” we are talking about

How we collect information about you and your consent 

We collect personal information from you, for example when you contact us through our ‘Enquiry’ form on our website; apply for products and leasing; complete transactions; or look for advice. We also collect information through our website, social media, market research and our CCTV footage. 

When you use your credit or debit card we never write down or store your card numbers as they are typed directly into our visa terminal.  

Our websites use ‘cookie’ technology. A cookie is a little piece of text that our server places on your device when you visit any of our websites. They help us make the sites work better for you. When you contact us for products and/or services, and during the time you use these, we carry out information searches which ensure that you are gaining the best possible service from us.  

Our websites use ‘cookie’ technology 

Cookies are small text files that are sent to and stored on your computer, smartphone, tablet, computer PC or any other device for accessing the internet, whenever you visit any of our websites.  

Cookies are used to maintain the integrity of your browsing activities when you visit a website and can also be used to customise and so improve the individual customer experience. 

Cookies do not in any way compromise the security of your computer. You can continue to browse websites with no loss of functionality if you choose to disable cookies on your computer, laptop, tablet, smartphone or any other device. However, use of the BLU Fleet Management Limited’s applications require cookies to be enabled in order for it to function securely and correctly. This is for your benefit.  

We also use cloud technology to store data including your information, to support our infrastructure and to deliver you real-time personalised offers. By using our products and services, or asking about them directly or online, you are consenting to us collecting and using your information in the ways we explain in this notice and any future versions of it. 

How we keep your information safe 

We know that you care about how information about you is used, stored and shared. We appreciate your trust in us to do that. To protect your information, we use security measures that comply with Irish law and meet international standards. This includes computer safeguards, firewalls and secure files and buildings.  

What we use your information for 

We use your information to manage our bookings, products and services. 

We gather information about you and the products and services you use or ask us about. We use this information to: 

• administer the products and services that we supply to you and any future agreements that we may have with you; 

• make recommendations about the products or services you hold with us; 

• decide how the products and services you are interested in for future purposes might be suitable for you; 

• decide to offer these to you, the terms and conditions under which we offer them and how we will offer them to you, for example directly or through digital media. 

Developing our relationship – Marketing and customer experience 

We may use your information for direct marketing purposes, where you have given us permission to do so. We may make you aware of products and services which may be of interest to you. We may do this by phone, mail, email, text or through other digital media. You can decide how much direct marketing you want to accept, so we make it as easy as possible for you to change your direct marketing preferences. You can contact our Data Protection Officer.

We will also use the information we have gathered on you to personalise your experience on digital media such as websites, social media sites, computer PC’s, mobile smart phones and tablet devices. This may include giving you product and service content we believe might be of interest to you.  

Data Analytics – Using information in our business 

We analyse the information that we collect and hold on you through channels such as social media networks (Facebook, Twitter, Instagram, Mailchimp, etc.). This helps us understand your behaviour, our relationship with you and also our position in the marketplace. Our analysis helps us to offer you products and services that we believe will be of interest to you. We may provide our third-party marketing partners with information regarding your location and/or product and/or service required. We compile these reports at an aggregated and anonymised level. BLU Fleet Management Limited will never share data at an individual personal level or any information that personally identifies you as a customer (such as your name, email address, etc.) in these reports. 

Our Legal Obligations 

We have legal obligations to prevent fraud, tax avoidance, and money laundering and terrorist financing. These obligations mean we must continually update our customer information. We rarely have to share customer information with third party law enforcement agencies. Where false or misleading information is given to us, or we suspect criminal activity we will record this and tell the appropriate law enforcement agencies, which may be within and/or outside Ireland. 

Your Information and Third Parties 

We sometimes use our marketing company to work on our behalf or to give us information to help us make decisions. 

For example to: 

• analyse geographical data; 

• trace spam information; 

• process information;  

• conduct market research. 

We contract with our third party to whom we give your information for these purposes to keep your information confidential and to respect the law on data protection. (Your name, date of birth, email address, address is never accessible to us through our analytics) 

Accessing and Managing Your Information 

We try to make sure that the information we have about you is accurate and up-to date. 

Sometimes we may ask you to verify that the information we have remains accurate. If your information changes or you believe we have information which is inaccurate or not up-to-date, please let us know and we will change it. Under the Data Protection Acts you have the right to see the personal information we hold about you. To get a copy of this information you can contact our Data Protection Officer.